Looking for a way to help pay for your first run of book? Sell advertising at the back of your book.
If you’re a new and fairly broke self-publisher who’s trying to raise some money to get your book printed, you may have to get a little creative. If the bank isn’t biting, low on cash, and your cards are maxed out, why not try to sell some advertising space at the back of your pre-published books as a way to get your book printed?
Think about it—you’re going to be printing multiple hundreds of books and pushing them to a highly targeted group of consumers. For instance, if you have a book printed about starting your own small business, you know that there are a whole crop of advertisers out there hoping to reach new small business owners.
How this Idea to Get your Book Printed Can Work
This idea for getting your book printed will work best for a non-fiction or self-help book that provides valuable information. For instance, if your book is about relationships, tap local matchmakers and the countless dating services (both off and online) that are trying to get off the ground. A real estate agent might also pay to advertise in the back of your printed book offering advice on buying a new house.
As you can imagine, this plan to raise funds to get your book printed will work best if the advertiser has a website and ships products or provides a service to people all over the country. But if you plan to push your book heavily in your own town or city, a local brick and mortar business can benefit from this type of advertising.
Ask Your Buddies
What about other authors? Many self-published and even traditionally published authors have an advertising budget (don’t you?). Ask your author buddies if they’d like to advertise their books in the back of your printed book.
And what about your other buddies? Surely you have a friend or family member who is trying to get a new business idea off the ground or works for a company that places local advertisements. Instead of asking him for a cash investment to help get your book printed, sell him ad space in your printed book instead.
Be reasonable with your advertising rates, especially if this is the first time you’re trying this method of gathering funds to get your book printed. About $100 per half page ad sounds reasonable. Once you start to see a positive result from these book ads, then you can raise your rates and make it a more exclusive situation for possible advertisers.
Additionally, offer to include the ads on your book website as well. Even if your printed book doesn’t sell well off the bat, this will at least assure that the advertiser gets some online exposure from your book project.
Cross Promotion Opportunities After You Get Your Book Printed
Now before you say, “I don’t know if that will work,” think about the cross-promotion opportunity as well. If an advertiser knows you’re pushing his company name and maybe even his picture in the back of a published book, he’s going to be even more fired up about getting his own friends, family, and contacts to buy it—maybe even in bulk. Always off two free copies of the book for the advertiser to keep.
One last thing before you get the book printed—make plans with the advertiser to offer a discount to the customer if he mentions that he saw your ad in the back of your book. If the advertiser’s product or service is on a website, arrange to have the advertiser set up a special landing page or discount code so that he can tell where the traffic came from. This way the advertiser will see the value of promoting in your book, and possibly pay for more ads in future book printings or releases. Always think ahead.
Can’t Hurt to Give This a Shot!
So if you’re struggling with how to get the cash you need to get your book printed, consider taking a galley of your pre-published book and the cover around to your local businesses to try to sell ad space. If you’ve got positive reviews in already, bring that along with you as well.
Good luck to you on your self-published book. When you finally do get your book printed, then comes the really hard part — selling them!